Introducing Erin, Senior Email Marketing Manager
Hey y’all, I’m Erin King, the new Email Marketing Manager at Litmus. Basically, I send emails about email marketing to other email marketers, which may be the most meta job ever. I’ve been a fan of...
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How We Used Email Gamification to Promote Our Conference
With so many emails hitting inboxes every day, grabbing your subscribers’ attention can be tough. Holding onto their attention once they open? Even tougher. But trying to keep them continuously engaged...
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How to Use Progressive Profiling to Deliver Personalized Subscriber Experiences
Personalized emails can dramatically outperform one-size-fits-all messaging. But to send personalized emails, you have to have the right data. We see so many brands stop at first name personalization,...
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Embracing the Fear: Our Litmus Live Email Story
One of the highlights of the year for us is Litmus Live. We love bringing together email geeks from around the world to learn about the latest trends and innovations (and make some new friends!). Each...
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